Summary
This role supports Revenue Management by developing accurate demand forecasts, analysing spanet trends, and optimising availability strategies to maximise revenue performance. The role is responsible for monitoring booking trends, incorporating spanet changes into demand forecasts, and supporting network planning decisions through data-driven insights. Working closely with Pricing, Network Planning, Sales, and Operations teams, the Demand Analyst ensures demand signals are translated into actionable strategies that support commercial performance and route profitability.
Key Responsibilities:
Demand Forecasting & Analysis
Develop, calibrate, and maintain demand forecasts at Origin-Destination (OD) level.
Analyse booking trends, seasonality patterns, and spanet demand signals to ensure forecasts remain accurate and relevant.
Detect forecast bias or drift and refine models accordingly.
Monitor booking curves and demand performance against forecast.
Availability & Revenue Optimisation
Implement demand-driven availability strategies aligned with revenue objectives.
Work with Pricing and Network teams to adjust availability strategies to protect high-yield demand.
Support demand planning to optimise traffic mix and route revenue performance.
Market Intelligence & Demand Signals
Monitor spanet developments such as competitor actions, events, disruptions, and macro trends.
Translate spanet insights into demand adjustments and forecasting inputs.
Evaluate the impact of spanet changes through analysis and back-testing.
Events & Seasonal Planning
Manage demand planning for holidays and special events.
Analyse uplift patterns and ensure availability strategies capture peak demand opportunities.
Maintain event calendars and demand profiles.
Performance Monitoring & Reporting
Track booking performance and forecast accuracy through regular analysis.
Identify underperforming routes or spanets and recommend corrective actions.
Produce insights and reports for stakeholders to support decision making.
Systems & Data Management
Maintain demand-related configurations in revenue management systems (e.g., PROS).
Ensure data accuracy, documentation, and compliance with system standards.
Support testing and validation of system changes.
Continuous Improvement & Innovation
Contribute to projects that improve forecasting models, automation, and analytics capabilities.
Identify opportunities to improve forecasting accuracy and workflow efficiency.
Share best practices and contribute to revenue management knowledge development.
Requirements:
Bachelor’s degree in Business, Economics, Statistics, Engineering, or related field.
Experience in data analysis, forecasting, revenue management, or analytics is preferred.
Experience in airline revenue management or commercial analytics is an advantage
Strong analytical and quantitative problem-solving skills.
Ability to interpret complex data and translate insights into business recommendations.
Proficiency in Excel and data analysis tools (SQL, Python, or similar is a plus)
